Most people don't discover businesses through referrals alone anymore. They search online, compare their options, and decide who feels like the right fit.
If your website isn't helping them understand who you are, what you do, and why they should choose you, they're moving on to someone else's.
• Clearly communicate what you do
• Build trust from the first click
• Help the right people find you online through Google and AI
• Turn visitors into inquiries and clients
Because a website shouldn't just look good, it should work for your business behind-the-scenes.
A website that books clients is better.
If people can’t find you, they can’t hire you.
That’s where
i come in.
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A beautiful website is nice.
A website that books clients is better.
I create websites that:
• Clearly communicate what you do
• Build trust from the first click
• Help the right people find you online through Google and AI
• Turn visitors into clients
For over 20 years, I’ve owned and grown a business in the health and fitness industry from the ground up.
What began as expertise in my craft quickly turned into a deep dive into online marketing, systems, and strategy - because I had to figure it out to survive and scale. Today, I’ve built a solid team, 10xed our revenue, and developed a true expertise in digital marketing.
Now I want to help other entrepreneurs with their online presence so they don't have to spend 20 years figuring it out like I did.
My approach combines thoughtful design, clear messaging, and a streamlined process that gets your website launched without months of back-and-forth. Whether you're opening your doors for the first time or refreshing an existing practice, my goal is simple: create a website that builds trust, communicates value, and helps the right people take the next step.
When I'm not building websites, you'll find me coaching our gym staff with my husband, cheering on my boys from the soccer sidelines, or dreaming up the next project over a cup of coffee.
I'm glad you're here.
Jess Luepke
hi! i'm
- Dr. matt hilton | momentum medicine
- Dr. matt hilton
momentum medicine
Jess took our ideas and goals and turned them into a brand and website that truly reflected our vision.
She was responsive, creative, and incredibly easy to work with throughout the entire process.
- Jodie H. | the partners coach
working with jess gave me the confidence to finally launch.
She helped create and set up email subscriptions, a lead magnet, booking links, and automations. I’m so grateful for her wisdom, encouragement, and helping the whole process feel doable.
- dr. matt hilton | momentum medicine
- Dr. matt hilton
momentum medicine
Hiring Jess allowed me to focus on my practice and my patients.
We receive compliments on it regularly.
The final product was exactly what we wanted - clean, professional, and an excellent first impression for prospective patients.
Before we build anything, we make sure your brand makes sense to the people you want to reach.
Together, we'll create a cohesive brand board that brings your business to life, including:
• Logo (or refined logo direction)
• Color palette
• Font pairings
• Brand voice and messaging direction
• Visual style and imagery inspo
It's about creating a brand that feels recognizable, trustworthy, and unmistakably you.
1. brand
Once the strategy is clear, it's time to build a website that clearly communicates who you are, what you do, and how you can help.
Every page is intentionally designed to guide visitors from curiosity to confidence with:
• Strategic page structure
• Clear navigation and user flow
• Mobile-friendly design
• SEO-ready foundation
• Clean, modern visuals aligned with your brand
2. build
A beautiful website gets attention. A strategic website earns action.
I intentionally craft:
- Clear, compelling calls-to-action (CTA)
- Messaging that speaks directly to your ideal client
- Integrated booking with your scheduling software
They’re thinking: “Heck yes, this is exactly what I need.”
3. book
The 3B method
SOME OF my WORK
JULIENNE
DINNER PARTY
ELLIS COACHING
VALEO / TRAINING
MOMENTUM
MEDICINE
-Logo Design
-Brand Colors & Typography
-Imagery
-Copy and CTAs
-Email Automation Set-Up
-Booking Link Set-Up
-SEO and Meta Descriptions
-Typography
-Imagery
-Copy and CTAs
-Announcement Banner
-Booking Form Integration
-SEO and Meta Descriptions
-Typography
-Imagery
-Copy and CTAs
-Lead Magnet Creation
-Email Automation Set-Up
-Booking Form Integration
-SEO and Meta Descriptions
-Logo Design
-Brand Colors & Typography
-Imagery
-Copy and CTAs
-Lead Magnet Creation
-Email Automations Set-Up
-Booking Link Set-Up
-SEO and Meta Descriptions
WAYS TO WORK TOGETHER
choose your level of support
Best for: Those who give me bullet-point notes and want me to craft it into a strategic, compelling message
You do: Share ideas, notes, and answer a few guided questions
I do: Write your copy, create your brand board, and design your entire site
You share the vision, I handle the strategy, copy, and full build.
the signature
You bring the content, I shape it into a cohesive, strategic site.
Best for: Those who have content and branding ready, and want it professionally brought to life
You do: Provide finalized copy, images, and brand assets
I do: Structure, design, and refine everything into a polished website
